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On WordPress you can install Brudcast forms with the Brudcast Forms plugin, or paste the snippets yourself. The plugin is the simpler route: it adds a Brudcast form block, a shortcode, and the popup site script on every page.
Before you start: publish the form you want to embed and copy its ID from the embed code on its Share tab. For popups, add the website under Contacts > Forms > Websites and copy its site key. See Add a website.
1

Install the plugin

Install and activate Brudcast Forms from Plugins > Add New, or upload its zip there.
2

Add your site key

Go to Settings > Brudcast Forms. Paste your website’s Site key and select Save Changes. The plugin adds the site script to every page of your site, so your live popups start to show.
3

Add a form to a page

In the block editor, add the Brudcast form block, enter the Form ID, and choose a Layout. In the classic editor or a widget, use the shortcode:
layout is full, condensed or horizontal, and can be left out for full.
The block shows a placeholder in the editor. The form itself appears on the published page.

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Troubleshooting

Why: the form ID is wrong, or the form isn’t published. Fix: copy the ID again from the form’s embed code, and check the form is Live.
Why: the site key is missing, or your site’s address isn’t in the website’s list. Fix: check Settings > Brudcast Forms, then add the address you see in the browser, including www., under Contacts > Forms > Websites.
Why: some plugins delay or combine scripts, which stops embed.js and site.js from finding their own address. Fix: exclude forms.brudcast.com scripts from deferral and combining in that plugin’s settings.

Popups

Create the popups the site script shows.

Embed a form

Embed variants, layouts and prefill.