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The preference center is a page where a contact updates their own details and chooses what they hear from you, without unsubscribing from everything. Your organization has one, shared by every campaign.

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What contacts can do there

  • Edit their first name, last name, phone number and any custom fields you allow
  • Join or leave the lists you offer
  • Pick or drop the tags you offer, such as topics they care about
  • Unsubscribe from everything, after a confirmation screen
Their email address is shown partly hidden and can’t be changed there. The page uses your organization’s logo, colors and language, and works without scripting in the visitor’s browser.

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Set it up

In the dashboard, open the preference center settings and choose: Put {{update_profile_url}} in an email, usually in the footer next to the unsubscribe link:
Each recipient gets their own link to https://forms.brudcast.com/p/…. It identifies the contact, so they don’t sign in, and it works for 30 days after the email is sent. After that the page says the link has expired, and the next email carries a fresh one.
Don’t forward a preference link. Anyone with the link can change that contact’s details for as long as it works.
The link doesn’t replace {{unsubscribe_url}}. Keep an unsubscribe link in every marketing email. See Placeholders and merge tags.

Placeholders and merge tags

Every tag you can use in a campaign.

Lists

The lists contacts can join or leave.

Suppression list

What happens after someone unsubscribes.