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A campaign sends one message to an audience on one or more channels. You build it in a single composer, with a content block for each channel you turn on, and Brudcast sends each channel’s version to the people it can reach there. Email, SMS and Push campaigns are available to organizations with access to those channels. WhatsApp is in early access, so it appears only for organizations that have it.

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The Campaigns page

Go to Campaigns in the sidebar.
  • Summary tiles: Total Campaigns, Active (sending and scheduled), Average Open Rate and Average Click Rate. The averages cover campaigns that delivered at least one message, and every campaign counts equally, whatever its size.
  • Table: Name (with the email subject underneath, when there is one), Status, Type, Channels, Recipients, Open Rate, Click Rate and Date. The date is when the campaign sent. If it hasn’t sent yet, it’s when it’s scheduled for, or when it was created.
  • Search and filters: search with Search campaigns…, then filter by Status, Type and Channel. Clear all resets them.
Selecting a draft opens it in the composer. Selecting any other campaign opens its campaign page, which has Overview, Content and Recipients tabs.

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The campaign lifecycle

A campaign’s status follows its channels. Each channel reports on its own, and the campaign moves on only when every channel has reported.

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Regular and A/B test campaigns

A Regular campaign sends the same content to everyone in the audience. An A/B Test campaign adds test settings to the email channel, and you can only choose it when Email is one of the campaign’s channels. See Test two versions of an email.
Brudcast saves the A/B settings with the campaign, but in the current release sending doesn’t split the audience into a test sample or pick a winner. Every recipient gets the subject and body from the Email block.

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Changing a campaign after it leaves draft

You can edit a campaign while it’s Draft or Scheduled. Once it starts sending, only its name can change: open the campaign, then select the More actions menu (the ⋯ button) and Rename. To send a changed version, select Duplicate. The copy is a new draft named Copy of followed by the original name, and it opens in the composer.

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Archive and delete in bulk

Select campaigns with the checkboxes on the Campaigns page, then choose an action:
  • Archive moves draft and scheduled campaigns to Cancelled. Campaigns in any other status are left as they are.
  • Delete permanently removes draft and cancelled campaigns, and skips the rest. It can’t be undone.
Clear selection deselects everything.
Archiving a campaign cancels it, and a cancelled campaign can’t be scheduled or sent again. To reuse one, duplicate it.

Create a campaign

Build and send one end to end.

The send checklist

Everything that must be in place before a campaign can send.

Schedule a campaign

Send now or pick a time, and what happens while it sends.

Campaign results

Delivery, engagement and credits per channel.