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Deliverability is whether your email is accepted by the receiving server and, beyond that, whether it lands in the inbox rather than spam. Nobody can guarantee inbox placement. What you can do is send mail that receivers trust, and Brudcast helps by enforcing a set of guardrails on every send.

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What receivers look at

Mailbox providers such as Gmail, Yahoo and Outlook decide where a message goes based on:
  • Authentication. Does the message prove it really comes from your domain? See Authentication explained.
  • Reputation. How have people reacted to mail from your domain and your sending servers before? Spam complaints and bounces hurt it; opens and replies help.
  • Consent and relevance. Did the recipient ask for this, and do they engage with it?
  • Volume patterns. A sudden jump in volume from a new sender looks like spam, even when it isn’t.

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Why Brudcast has guardrails

Unless you have dedicated IPs, your mail leaves from servers shared with other Brudcast customers. One sender’s spam can hurt everyone’s delivery on those servers. The guardrails below exist so that doesn’t happen, and so a problem on your account is caught while it’s still small.

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The guardrails

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What’s up to you

Brudcast can stop the worst outcomes, but your own habits decide your reputation:
  1. Only email people who asked to hear from you.
  2. Authenticate your domain and send from it, not only from the Brudcast trial address.
  3. Grow volume gradually.
  4. Watch Reports > Deliverability after every large send.
The best practices page covers each of these in detail.

Authentication explained

SPF, DKIM and DMARC in plain language.

New-account sending limits

How your daily limit grows over 30 days.

Bounces, complaints and suppression

Why an address stops receiving your mail.

Reputation and suspension

The rates that warn or suspend a domain, and how to recover.

Best practices

Habits that keep your mail in the inbox.