Channels overview

A channel is the route a message takes to reach someone: email, SMS, WhatsApp or push. Each channel is set up on its own, has its own kind of sender identity, and is billed its own way. You manage all of them under Channels in the dashboard.

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What’s available

Telegram, iMessage, in-app messaging and voice aren’t channels you can send on. A contact can hold a Telegram or iMessage identity, and both can be registered as sender identities through the API, but there’s no campaign channel for either, so nothing is sent on them. In-app messaging and voice aren’t available at all. Push works only through Firebase Cloud Messaging, so there’s no direct connection to Apple Push Notification service or to web push services. Channels listed under Coming soon move up to Your channels when they become available. We don’t publish dates. To ask for one, email support@brudcast.com with your organization name and the channel you need.

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Credits per message

“Wallet gated” means the organization wallet must hold enough credits before a send on that channel goes out, even on an active plan. Email and push only draw credits once you’ve used up your plan’s allowance. See Credits and wallet.

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The Channels page

Three cards sit at the top of Channels: Under the cards, Your channels lists each channel with its status, how many of its required setup steps are done, and a button to open it. Channels you can’t set up yet are listed further down, under Coming soon.

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Readiness

Readiness answers one question per channel: can it send right now? The answer comes from the checklist on the channel’s Setup tab, and a channel is ready once every required step is done. Sending a first campaign is never a requirement. A channel shows the most restrictive state that applies, so a locked channel never shows as ready even when its checklist is complete.

• Subscription required means email or push has no active subscription. Subscribe under Billing & Plans. See Plans and subscriptions.
• Disabled means Brudcast has switched the product off for your organization. You can still see what you set up, but you can’t add to it. Email support@brudcast.com.

SMS and WhatsApp are never locked for a missing subscription, because they’re paid from the wallet rather than from a plan. A send without enough credits is refused instead. Readiness is about the channel as a whole. A campaign runs its own checks before it sends, such as an approved identity for each of its channels and enough credits for its audience. See Send checklist.

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The same five steps on every channel

Every channel setup guide follows the same shape, so moving to a new channel doesn’t mean learning a new process. Each channel’s Setup tab shows these steps as a checklist.

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Sender identities

A sender identity is who a message comes from: the from address on an email, or the sender ID on a text message. Every channel except push needs one before it can send, and each channel proves your right to use it in its own way. Push has no sender identity. You connect your Firebase project as an app under Channels > Push, and Brudcast checks its credential with Firebase rather than reviewing it.

• An email sender address is created Approved. Verifying the domain already proved you control every address on it, so there’s nothing left to review.
• The value locks once review starts, because Brudcast and the carriers decide on the exact sender ID or business number you submitted. To use a different one, register a new sender.
• A rejection comes with a reason, shown under the status, and you get a notification. Only Brudcast can reopen a rejected sender, which moves it back to In review.
• One identity per channel can be the default. Making one the default clears the previous one.

SMS is the only channel that asks for business documents, because carriers register a sender against the business behind it. See Sender IDs.

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One campaign, several channels

A campaign can carry more than one channel. Brudcast works out how many contacts are reachable on each one, because a contact with an email address and no phone number can’t be reached by SMS. You write content per channel: the same campaign holds an email body, an SMS body, and so on. See Write content for each channel.

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