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Lay out an email body with blocks, personalize it, and check it on desktop and mobile before you use it in a campaign or save it in a template.
Before you start: open a campaign or template with the Email channel selected, and leave the Email block’s Editor on Visual builder. Designs are tinted with the Brand colour set in Organization settings, and the footer prints your business address, so fill both in first.
1

Open the builder

In the Email block, select Open builder. Once a body exists, the button reads Edit body.
2

Choose how to start

Let’s build your email offers three tabs:
  • Design with AI: describe the email under What’s this email about? and select Generate designs. You get several directions written from the same copy; pick one to open it. Match a design lets you attach a picture of an email, poster or landing page for the design to follow. See Draft with AI.
  • Templates: starter designs in your brand color. Pick the closest one and edit from there.
  • Build it yourself: Start from scratch for an empty canvas, or Import HTML to paste or upload an email you already have. See Import your own HTML.
3

Add blocks

Drag a block from the palette onto the canvas, or click it to add it. The blocks are Text (a heading, subheading or paragraph), Image, List, Button and Section. A section can be split into up to four columns, and blocks go inside each column.
4

Edit in place

Click a block to select it, then type straight onto the canvas. The inspector on the right holds everything else for that block, such as alignment, colors, spacing, font weight and borders. For an image, select Select image to open the media library, and fill in Alt text.Hover over a block for Move up, Move down, Duplicate and Hide. A hidden block stays in the design but isn’t sent, and Show brings it back. Shift-, ⌘- or Ctrl-click selects several blocks at once, to redesign or delete them together.
5

Personalize it

Use Insert variable to add a merge tag such as {{first_name}}, in text, button labels, links, list items and alt text. Tags are highlighted as you type. See Placeholders and merge tags.
6

Style the footer

Every design ends with a Footer block. It stays at the bottom and can’t be removed. You choose how it looks; Brudcast writes what it says. See The compliance footer.
7

Check it on mobile

Switch between Desktop preview and Mobile preview in the toolbar, and select Preview to see the email as a mail app shows it. Undo (⌘Z) and Redo (⌘⇧Z) cover every change on the canvas, including ones AI makes.
8

Use the design

Select Use design to close the builder and put the design in the Email block. A campaign saves it automatically. In a template, select Save template or Save changes to keep it.
Every campaign email ends with a footer that says who sent it, why the recipient is getting it, and how to stop. You decide how it looks; Brudcast decides what it says. Anti-spam laws such as CAN-SPAM and CASL require every commercial email to carry the sender’s physical address and a way to opt out, and mailbox providers expect the same. A missing opt-out also pushes people to the spam button, which hurts your reputation more than an unsubscribe does. That’s why the footer is part of every design rather than something you remember to add, and why its wording can’t be edited into something that isn’t true. The identity line needs a postal address, so a campaign email can’t send until your organization has one. Fill in the street address, city and country under Business address in Organization settings. If a required part is missing, the builder’s footer shows a warning naming it and the send checklist blocks the campaign. Unsubscribing is organization-wide: the recipient stops getting campaign email from your whole organization, not just this campaign. If your content already includes an unsubscribe link, using {{unsubscribe_url}} or a link marked rel="unsubscribe", Brudcast leaves out its own reason line and link so the email doesn’t carry two. Your identity line is still added. The plain-text version carries the same footer, with the link written out in full.

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Images and the media library

Every image you upload for an email or a form is kept in your organization’s media library, so you can reuse it without uploading it again. It opens from wherever you add an image, such as an image block’s Select image button, and has no page of its own. On the Select file tab, drop an image or pick one from your computer, or paste an address under Upload from URL and select Use link. Brudcast downloads a copy, so your email doesn’t depend on the other site keeping it. Select Import to insert it. The Files & folders tab holds everything you’ve uploaded, searchable by file name. Uploading the same file twice doesn’t store it twice. An image over 400 KB shows a note that large images slow inboxes down and can trip spam filters. Smaller is better in email.
Deleting an image is permanent. Campaigns and templates that already use it will show it as broken, including emails that were already sent.

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Import your own HTML

On the Build it yourself tab, select Import HTML, then paste the markup or upload the file and edit it against the live preview. Select Use design when you’re done. Merge tags work in imported HTML exactly as they do anywhere else. For simple formatted text without designing anything, set the Email block’s Editor to Rich text instead. Your HTML goes out with these changes, made for each recipient:
  1. Merge tags are replaced with the recipient’s values.
  2. Preview text is added straight after the opening body tag, hidden, so mail apps show it next to the subject line.
  3. UTM tags, when UTM tracking is on, are added to every http and https link. A link that already has a UTM parameter keeps its own value.
  4. The compliance footer is filled into your footer slot if you’ve included one, or added at the end of the email if you haven’t.
  5. Open and click tracking, when they’re on, add a tracking pixel and route links through your tracking host. mailto: and tel: links, # anchors and unsubscribe links are left alone.
Without a slot, the footer lands after your content, which in most designs means outside your content card. To keep it inside your design, mark where it goes:
Brudcast only writes the text; your styles stay as they are. A part with nothing to say is removed, and if every part is empty the whole slot goes. Every campaign email is sent with a plain-text version alongside the HTML. Brudcast writes it from your design in the visual builder, and from your content with the markup removed for rich text and imported HTML.

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Save your design as a template

When the design is finished, you can keep it for reuse. Go to Templates, select New template, enter a Template name, pick the Channels, and fill in each channel’s block. The Before you save checklist lists anything missing; when it reads Ready, select Save template. See Templates for what each channel stores, the field limits, and how reusing, previewing, duplicating and deleting a template work.

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Troubleshooting

Why: the footer prints your business address, and part of it is missing. Campaigns can’t send until it’s complete.Fix: follow the link in the notice, or fill in Business address in Organization settings.
Why: the picture you attached with Match a design doesn’t contain a layout to follow, for example a photo or a logo.Fix: attach a screenshot of an email, poster or landing page instead.
Why: there wasn’t enough in the description to design from.Fix: say what the email is for, who it’s for, and what it should ask the reader to do.
Why: an image was pasted into the email as data rather than uploaded, and most mail apps won’t show it.Fix: select the image block, choose Select image, and add the image again through the media library.

Placeholders and merge tags

Personalize with contact fields and fill-once values.

Write content for each channel

Generate, redesign, rewrite and translate.

Create a campaign

Put the design into a campaign and send it.